They go by different titles such as marketing director or senior vice-president of marketing, depending on their companies’ sizes and structures. But all of these professionals are the nuclei of their organizations, formulating new product concepts, introducing them to the market and coordinating all advertising and promotional functions. Because of the vast dynamics of their jobs, marketing leaders possess certain qualities that make them successful. Following are a few key ones.
Those who lead marketing departments must understand how their functions fit into the organization as a whole. They must have the ability to convert their visions into missions and get people to believe and follow those missions, according to DM News. This takes a tremendous amount of organization, balancing both short- and long-term goals, meeting deadlines and getting results.
Marketing leaders are highly skilled in utilizing their resources, matching the talents of individuals to specific assignments. These leaders can’t be experts in all areas so they may assign SEO specialists to certain online projects, for example, while having marketing research garner feedback from consumers. This enables marketing departments to operate more efficiently and maximize the synergism of their groups.
The best marketing directors and VPs hold themselves accountable for both their objectives and results. While others may perform the actual tasks, the marketing leaders know they’re responsible for both meeting project deadlines, aligning marketing goals with their companies and driving certain metrics such as traffic and sales. Marketing leaders tend to prove the relevance of their departments by keeping their workers focused and demonstrating how their efforts impact business results, according to Forbes. They also operate within budget parameters to maximize profits.
Top-performing marketers always treat coworkers in a professional manner, listening to their concerns and helping them function to the best of their abilities. This creates a more conducive environment for achieving success. These marketing officers don’t hesitate to keep things real, assisting workers through short-term problems while celebrating their successes, according to DM News. They never place blame on one individual but hold everyone accountable as a group.
While deluged with many ongoing projects true marketing leaders always remain customer-centric. They know the customers are paramount in driving results and do everything they can to resolve their issues and make them happy with their purchases.