Marketing is a quintessential aspect of all businesses. You can begin marketing yourself or your business in a number of different ways. You don’t need to have a marketing budget to begin forming a marketing plan. There are many different ways you can market your business now without a single dollar being spent. Here we will talk about how to begin marketing your business from scratch without having to worry about where your budget is coming from.

Social Media Presence

Without having a marketing budget, the traditional ways of marketing may be out of reach. Although, in today’s age, the definition of traditional marketing is shifting especially with the advent of using social media to market yourself.

The three main social media platforms to start marketing yourself on:

  1. Facebook
  2. Twitter
  3. Instagram

All three of these platforms can serve as extremely useful launching off points for you and your business. These platforms do have the option to utilize paid promotions but are not entirely necessary when you are first starting out.

Facebook is one of the more useful platforms out of the three. You can utilize Facebook for by uploading all relevant information about your business, scheduling out posts and updates, customizing the profile itself and a bunch of other features.

Twitter is another useful profile to establish your legitimacy in your field. You can tweet out updates and articles or product features for your business. You can also follow, like, and retweet thought leaders in your field to showcase your knowledge and establish trust to your customer base.

Instagram has become a haven for visuals and products. This can be a great tool for people who can show off their product through visual mediums. With users growing every day on Instagram it is becoming more and more important to have an Instagram presence to keep up with marketing trends.

These three platforms can put you in a good spot when you are just starting to form your marketing strategy. When you are creating the content for these platforms, it is essential to ask yourself some questions to ensure you are reaching the appropriate set of potential customers and clients. Take a deep dive into questions about customer demographics. Being able to identify the demographics of your potential customers will allow you to formulate content that is geared towards those types of people, in turn, is the most effective marketing strategy.