Bootstrapping is a term often used when referring to businesses who are just starting up. Bootstrap as a verb means: to help (oneself) without the aid of others. This is painfully true for a business start-up. Businesses like franchises have it easy, all of the work is done for them in owning a franchise. But, if you are the owner of your own business then this is article can help you market your startup business to reach your potential!

Word Of Mouth

The best and easiest way to get your business noticed is word of mouth. Tell everyone about your new business! Friends and family play a crucial part in this because they will be the first ones to listen and talk you up to the people they know. When spreading the word around about your new and exciting business endeavor, make sure you do not bore them with the cliche answer. Spice your story up about your business and the services you provide. If someone was to ask you “what do you do?” stay away from the generic answer of “oh, I’m a business owner” this is the chance to talk your new business up. Elaborate on the products that you provide, talk about plans you have and how you can improve. Entice the listener to inquire more about your business and establish long-lasting relationships.

Social Media Guru

During this time of startup, social media can be your best friend and most helpful tool. Popular profiles like Facebook and Twitter serve as a launching off point in creating an online presence for your business. Create a website for your business and optimize it, so it reflects your brand correctly. You can use Search Engine Optimization (SEO) tactics to utilize your time marketing your business online. Look for users on facebook and twitter that are relevant to your business and brand.Reach out to others who are looking to achieve the same thing as you and portray their tactics at getting attention to their sites and social media profiles.

Accept Criticism

An essential part of growing your business is learning what is wrong with it. By opening yourself up to scrutiny, you can find out how the people who have interacted with your brand so far have felt about their experience. This information is extraordinarily valuable as a startup. Take the criticism and run with it, use it to tweak your processes and overall customer experience to improve interactions between you and your audience. As a startup, there are more opportunities to receive detailed feedback about a customer experience. If you are the sole owner, or you have a team of two to three individuals owning it, you can receive feedback straight from the horse’s mouth.