Marketing is a unique profession because you have so many different career choices from which to choose. You’re not limited to becoming an accountant or a teacher, for example, like other more defined majors. In fact, many marketing majors go into sales, which...
They go by different titles such as marketing director or senior vice-president of marketing, depending on their companies’ sizes and structures. But all of these professionals are the nuclei of their organizations, formulating new product concepts, introducing...
Marketing experts know that the core of a successful marketing strategy is understanding customers’ needs and developing plans to meet them. Businesses engage in marketing with the goal of increasing organic growth. Organic growth results from new customers and...
The post-war world produced a nearly perfect version of marketing when they put the finishing touches on the middle-class economic iron triangle, consisting of mass production, mass media, and mass marketing. If you were watching television in the 1970s or 1980s, you...
Selling a product or service can be a challenge for many marketers. Since people are naturally averse to blatant sales pitches, it can be challenging to connect with a potential client in a way that leads to a sale. The following guide provides simple tips and tricks...
